"This is, of course, the path of insanity, and not the good kind of insanity." - from Paul Buchheit's 'I am Nothing'. Mr Altucher's persona of his past self is

"This is, of course, the path of insanity, and not the good kind of insanity." - from Paul Buchheit's 'I am Nothing'. Mr Altucher's persona of his past self is a caricature of seeing the world through a lens of self-identity and ego.. walking boldly down the path of insanity. Not surprisingly, I think that PB's way of modeling the 'gmail labeler' is more efficient than JA's. Specifically, 'use these emotions as a cue to remember, "I am nothing"'. This frees you up to put an appropriate labeler for accomplishing your goal without bias. Cool article though, I really enjoy JA's candor, experiences and insights.