It's not their first EV, there have certainly been others: https://en.wikipedia.org/wiki/Toyota_RAV4_EV https://en.wikipedia.org/wiki/Toyota_RAV4_EV https://en

It's not their first EV, there have certainly been others: https://en.wikipedia.org/wiki/Toyota_RAV4_EV https://en.wikipedia.org/wiki/Toyota_RAV4_EV https://en.wikipedia.org/wiki/Toyota_C%2Bpod https://en.wikipedia.org/wiki/Toyota_C%2Bpod But it is the first one where they're aiming for mass adoption.