My friend who works at a Zynga competitor claims that they make most of their money from what they call "Whales", a tiny subset of the playing (and paying) popu

My friend who works at a Zynga competitor claims that they make most of their money from what they call "Whales", a tiny subset of the playing (and paying) population that goes way overboard and spends $10k+. The entire point of getting other people to play is just to get the whales in the door.