hah, the 2nd one. I think the "death spiral" scenario Blank describes in the book (using WebVan) happens less often now, but still, people don't talk to their

hah, the 2nd one. I think the "death spiral" scenario Blank describes in the book (using WebVan) happens less often now, but still, people don't talk to their target market enough. Maybe this is why people who are making things for themselves tend to do well, they can skip this step and still come out OK.