Buy pricing also acts as an anchor vs the other options. This happens a lot in pricing; something seems excessively costly just to make the option next to it s

Buy pricing also acts as an anchor vs the other options. This happens a lot in pricing; something seems excessively costly just to make the option next to it seem reasonable. Ski resorts do this all the time. The daily lift rate at Whistler in Canada is around 200CAD but a seasons ticket is 1700. It makes the seasons pass seem, almost reasonable.