It's a double-edged sword. On the one hand you have a strong possibility of being lost in the shuffle (unless you have VC funding). On the other hand, there ar

It's a double-edged sword. On the one hand you have a strong possibility of being lost in the shuffle (unless you have VC funding). On the other hand, there are a lot more eyeballs that could find you. My own personal experience is that getting in early is huge. I was in the Chrome Web Store before it officially launched and always got a lot of traffic despite barely working on the app and it being designed for Chromebooks (used a feature only available on Chromebooks) and almost no one owning those. My second app in the store got much less traffic. I had similar experience on Android (perhaps it's a Google problem). I'm trying to get into the Windows 8 market early for the same reason.