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+20 designer here: > "One asks when the deadline is. // The other knows the answer is "ASAP,” so they propose their own timeline." There's nothing wrong askin
by meerita 4y ago
+20 designer here:
> "One asks when the deadline is. // The other knows the answer is "ASAP,” so they propose their own timeline."
There's nothing wrong asking what the deadline is. Most projects can be strategic, meaning that the force of will is focused on a bigger picture/opportunity than planning the design beforehand. Also, an experience designer WILL ask because he can propose a realistic outcome based on the deadline (ex. do you want this project before Feb? Then we must take out of the equation feature X, Y, Z) since the designer is able to measure the speed of production.
> "One designs exactly what they’re told. // The other knows what they’re told is just one idea, and explores beyond it."
This is the biased author thinking, again, doing what they've told is BAD, when it's not. If the company wants X, why would it be wrong to do that? They asking you, the pro, to deliver that, why on earth would be good to design a plane when you've told to do design a car? The argument is silly.
> "One turns in their first or second draft. // The other does as many drafts and explorations as possible within the time allotted, then shares their favorite options."
Doesn't sounds professional to design 30 logos and share my 10 favourite logos" agains junior studied and poured everysingle thought on one design.
I don't think the author of the article really seat down and think every single argument.
- davidivadavid 4y agoThe second point is that most people don't know what they want until you show it to them. Designing what you're told only works with people who have done the exploration themselves, which tends to be a tiny minority (because it essentially requires the design skills that they're expecting from the designer themselves).
- duxup 4y agoMy very first application that was all mine was demoed to the customer. They hated it, had tons of changes demanded. I told them I would update it in a week. I didn't get to it. I go to the next meeting and before I can apologize for not making the changes. "We love the changes! Keep it like it is now!" I think they just needed to see it twice...
- meerita 4y agoWell, one of the traits of a designer is being able to master draft anything in couple of hours, max. Also, PMs should help on teorizing what would a product be like. That helps to create expectations, but also, helps the designer to see what's the idea they want. The designer in the end will make all the needed changes in order to deliver a performant design.
- davidivadavid 4y agoYou're coming at it from a different context than the original article, which is more about what an agency would do, where there won't be PMs and designers have to figure out requirements themselves (often precisely by challenging what the client is asking for).