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Do you mean Blank's emphatic appeal to unconditionally fire or everybody in "bizdev" in distressed startups? Or his emphatic appeal to iteratively build a mark
by motoko 18y ago
Do you mean Blank's emphatic appeal to unconditionally fire or everybody in "bizdev" in distressed startups?
Or his emphatic appeal to iteratively build a market for your evolving product rather than over-invest in engineering, miss your sales estimate, and fail to service negative cash flow in a "Noh play" of blame and catastrophe?
- jamiequint 18y agohah, the 2nd one. I think the "death spiral" scenario Blank describes in the book (using WebVan) happens less often now, but still, people don't talk to their target market enough. Maybe this is why people who are making things for themselves tend to do well, they can skip this step and still come out OK.