Google hasn't seemed to realize that until its able to literally read our minds, it will incorrectly guess the context of our search as often as not. As a resul

Google hasn't seemed to realize that until its able to literally read our minds, it will incorrectly guess the context of our search as often as not. As a result, we all have to suffer the tyranny of the masses: Whatever is going to appeal to the broadest possible audience will appear at the top of the search results. Google of course wants to customize the results for us, but the only way it can really know our personal preferences is through unprecedented invasion of our privacy or haphazard guesses based on recent activity. [Insert the meme about YouTube suddenly suggesting a hundred videos about some random thing you happened to watch once.] This technological ochlocracy is a black hole which sucks in every medium that survives on the mass market and especially those that rely on advertising dollars. Whatever is the most popular brings in the most money - so the History Channel goes from broadcasting historical biographies to 24/7 Pawn Stars and other reality TV crap. If a company hasn't found some profitable niche - e.g. Mercedes Benz or Gucci - then they will inevitably decline in quality as time goes by. In tech, this is always most apparent when the second or third generation leadership comes in and has lost touch with the original ideals and goals of the founders. They need to keep the revenues ever increasing, so they inevitably dilute the core values of their products in order to expand the market. This rarely turns out well. So, I hope you enjoy scrolling through promoted links, movie summaries, video clips, shopping links, maps of local businesses and more before you get to the Wikipedia page you were hoping to find, because it's not changing any time soon.