Ad tech is applied sociology. What you're talking about is a different advertising industry, one that deals with human psychology. Ad fraud is essentially inco

Ad tech is applied sociology. What you're talking about is a different advertising industry, one that deals with human psychology. Ad fraud is essentially incorrect/fraudulent sampling that leads to biased results. (Usually with a hidden motive.) Which is why in traditional advertising sampling and data collection is done by government-mandated entities. Digital advertising has been "disrupted" by entities like Google and Facebook, but eventually we'll get there too.