As someone who plays bass in a metal band, performs standup comedy in the evening, and doesn't drink alcohol during the week, they absolutely nailed targeting t

As someone who plays bass in a metal band, performs standup comedy in the evening, and doesn't drink alcohol during the week, they absolutely nailed targeting to me. If I'm going to have to pay a premium for a beverage at an event venue anyways, I'd rather pay the premium for for something with a funny logo that's endorsed by other people I think that are funny. Their marketing isn't for everyone, but it's designed that way. They laser focused into a niche and are making a killing selling a commodity. Hats off to them, I wish them the best.