Frankly, anybody saying "the only thing Uber has over X is Y" hasn't been paying enough attention. Uber hasn't been doing scooters for a while. The rentals in

Frankly, anybody saying "the only thing Uber has over X is Y" hasn't been paying enough attention. Uber hasn't been doing scooters for a while. The rentals in the app are through Lime. Stuff like self driving and aviation also got offloaded to Aurora and Joby, respectively. The third largest vertical for Uber is freight, not scooters. $1.8B in revenue there in Q2. The rides business now has several arms, from B2B corporate accounts to numerous partnerships with players in adjacent and semi-adjacent industries. The eats business is branching into general last mile delivery (e.g. cornershop acquisition). The B2C strategy now is to bundle all the rides/rentals/food/deliveries services into the Uber One membership package, similar to the Amazon Prime/Costco volume-incentivizing model. Look through the careers site and you see there's an ads arm spinning up. I'm seeing a very clear change in focus from pie-in-the-sky ideas to more proven business strategies.