Perhaps you haven't, but what are your customers doing? Even if you're not directly building ad products, you're likely not far removed from the businesses that

Perhaps you haven't, but what are your customers doing? Even if you're not directly building ad products, you're likely not far removed from the businesses that are. I'm not trying to make an excuses here, I'm simply pointing out that the entire foundation of the internet economy is built on the premise that what you do on the network can and should be tracked for profit, and to complain about one of the wealthiest companies on the planet finally in the game demonstrates naivety. Business does not care about morals, business cares about making money. That is how businesses are incentivized to behave. There's no legitimate counteracting force (sorry but individuals angrily venting frustration on an internet forum is not a threat to their business) to motivate Apple to behave any differently. They know that they just need to keep providing a better service than the alternatives and as long as the ads are slightly less crappy than Android, people aren't going to leave Apple. Argue right or wrong all you want, but this is the reality.