They are indeed heading to server-side ad tracking: https://blog.google/products/marketingplatform/360/improve-performance-and-security-server-side-tagging/ ht

They are indeed heading to server-side ad tracking: https://blog.google/products/marketingplatform/360/improve-performance-and-security-server-side-tagging/ https://blog.google/products/marketingplatform/360/improve-p... https://developers.google.com/tag-platform/tag-manager/server-side/ads-setup https://developers.google.com/tag-platform/tag-manager/serve...