Sure. Like any other piece of software, you have to do your own marketing. Unless you hit the lottery, you can't rely on Apple doing it for you. Getting people

Sure. Like any other piece of software, you have to do your own marketing. Unless you hit the lottery, you can't rely on Apple doing it for you. Getting people to your app via searches on the app store can be part of your marketing, though. There are still some good niches to be found there with little serious competition.