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That's basically the DoJ's argument -- that consolidation in the publishing world will reduce title diversity, because the incentive is to focus advances and ma
by HillRat 4y ago
That's basically the DoJ's argument -- that consolidation in the publishing world will reduce title diversity, because the incentive is to focus advances and marketing budgets on a small number of potential hits, and the fewer the publishers, the more those hitmaking authors are going to be concentrated into a couple of houses. Alternatively, a larger number of smaller publishers will spread out resources and so more effectively drive a greater number and type of titles.
In response, the defendants claimed that, risibly, publishers are just a bunch of idiot hicks who don't have any idea how to market a book successfully and, anyway, wouldn't know a hit if Hemingway, Steinbeck, and Fitzgerald all reached over the transom and slapped them silly with the manuscript -- basically, "we're all so incompetent at our chosen industry that we couldn't even take advantage of our oligopsony if we had it." Which I find ... questionable.
- bombcar 4y agoSadly, I suspect they may be right. If they weren't, you'd expect way more self-published authors to have risen to the level of "published authors" but that number, while it exists, is small.