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Meta is already doing this https://developers.facebook.com/docs/marketing-api/conversions-api/ https://developers.facebook.com/docs/marketing-api/conversio...
by jmalicki 4y ago
Meta is already doing this https://developers.facebook.com/docs/marketing-api/conversions-api/ https://developers.facebook.com/docs/marketing-api/conversio...
Matching the ad to the user is just more difficult as it requires more in the way of user signups, as opposed to e.g. cookie-based tracking which is more ubiquitous and requires less integration.
- celestialcheese 4y agoYup - all web advertising is moving to first-party cookies and domains for pixels.
- john2x 4y agoIs that a good outcome for the general public?
- tremon 4y agoFor the general public it makes no difference. For the privacy-conscious power user, it means 3rd-party blocking no longer works (unless you unmask the 3rd parties by resolving CNAMEs before applying the rules).
- jmalicki 4y agoThe Facebook conversions API is worse.... Rather than a pixel the website backend can call out to Facebook for better results (for the website), no pixel to block.