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> > The entire point of advertising is manipulating human beings. > No the point is to connect products to interested consumers. You're both right in identify
by ohwellhere 4y ago
> > The entire point of advertising is manipulating human beings.
> No the point is to connect products to interested consumers.
You're both right in identifying points of advertising, and they're not in conflict.
Advertising has _two_ points, which I phrase as:
1. Increasing consumer awareness
2. Increasing consumer demand
Increasing consumer awareness generally feels useful: that's finding out what baby products exist, or showing people a new invention or service.
Increasing consumer demand generally feels manipulative: that's showing sugary cereals and crap toys to children, or associating vaping with success, etc.
The two goals usually are working together — but I find it useful to separate which parts of the advertisement are doing what.