Well, I have to say though, those little influencers do deliver results. I have spoken with many of them and they come up with ideas regarding gamification, re

Well, I have to say though, those little influencers do deliver results. I have spoken with many of them and they come up with ideas regarding gamification, retention and acquisition being far superior to the ad networks. They have a community and I would hire some of them on the spot, no need, though, some of them earn my salary many times over. The ad networks might be ok for flight by night ops like selling viagra copies on porn websites, but they will always be that annoying pop up, I am not sure it they count towards the result if people have ad blockers. Or let me ask, which businesses can actually convert measurably from ad networks? Assuming life time value of customers being more than 50 usd. Its always sold as for "brand propagation", an excuse to inform you ahead that no conversion at all will happen. If you have a fast paces business which relies on large throughput and a constantl flow of new customers it is not very useful. I know facebook could convert very well, but they will not allow any product.