Apple was and is so bad at advertising that people think they didn't do it until recently. Part of it just comes with the territory. Apple is a computer compan

Apple was and is so bad at advertising that people think they didn't do it until recently. Part of it just comes with the territory. Apple is a computer company that prides itself on not only having a sense of taste, but being able to impose that sense of taste on its business partners. This is contrary to the goals of advertisers - tastelessness kind of comes with the territory and advertising inherently messes with the user experience.