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I have seen the opposite happen way more often. I was on the market for a new wallet, specifically one made by a one-man operation in France. As soon as I start
by moolcool 4y ago
I have seen the opposite happen way more often. I was on the market for a new wallet, specifically one made by a one-man operation in France. As soon as I started looking for reviews, targeted ads from larger brands like Fossil and Ridge started following me. The current ad landscape isn't giving the little guy a kick at the can, it's just letting them into the same extortion based ad markets the big guys compete in.
- hownottowrite 4y agoThe last part of your reply is an interesting point. As one of those little guys who enjoys getting a kick at the can, I see self-feeding spiral of the present ad marketplace with disdain. Two years ago it was different and a lot of small companies could compete. CPAs were well below anything I ever saw in the world of print advertising. Very efficient. Now, it seems we've gone back 10 years in time. Only large brands are bringing in enough gross margin dollars to run poorly targeted campaigns. This is likely to get much, much worse as small companies exit the stage entirely. The sad thing is that there is really no where else for a small company to go for acquisition marketing. Can't go back to print. The only outlet left is selling in large marketplaces like Amazon where the competition is apt to steal your product (not to mention the insane fees).