3 ms·

What about small mom and pop businesses that leverage targeted ads to compete against mega-corporations?

• moolcool 4y ago
  I have seen the opposite happen way more often. I was on the market for a new wallet, specifically one made by a one-man operation in France. As soon as I started looking for reviews, targeted ads from larger brands like Fossil and Ridge started following me. The current ad landscape isn't giving the little guy a kick at the can, it's just letting them into the same extortion based ad markets the big guys compete in.
  • hownottowrite 4y ago
    The last part of your reply is an interesting point. As one of those little guys who enjoys getting a kick at the can, I see self-feeding spiral of the present ad marketplace with disdain. Two years ago it was different and a lot of small companies could compete. CPAs were well below anything I ever saw in the world of print advertising. Very efficient. Now, it seems we've gone back 10 years in time. Only large brands are bringing in enough gross margin dollars to run poorly targeted campaigns. This is likely to get much, much worse as small companies exit the stage entirely. The sad thing is that there is really no where else for a small company to go for acquisition marketing. Can't go back to print. The only outlet left is selling in large marketplaces like Amazon where the competition is apt to steal your product (not to mention the insane fees).
• int_19h 4y ago
  That's like treating cancer with Advil.
  • hownottowrite 4y ago
    Then I guess we'll just have to get used to buying everything from Amazon.
    • int_19h 4y ago
      Nope. It just means that we have to force our politicians into reviving proper (pre-Bork) anti-trust. This existed once, so it is possible.
      • hownottowrite 4y ago
        It may be possible but it is not probable.