Silly string was my first thought because my friends and I used to try (semi successfully) to make costumes applying it like they do. It worked best with a near

Silly string was my first thought because my friends and I used to try (semi successfully) to make costumes applying it like they do. It worked best with a near empty can when it comes out fragmented like in the video. Now if only we had been more glamorous about it we could have beaten this company by 30 years!