Keep everything concise and to the point. If you can explain what you're writing about in 500 words, don't stretch it out to 1,500 words. If a video can walk a

Keep everything concise and to the point. If you can explain what you're writing about in 500 words, don't stretch it out to 1,500 words. If a video can walk a viewer through something in three minutes, don't make it a 10 minute video. Wherever possible, try not to wrap what you're posting in a story if it doesn't make sense to wrap it in a story. Doing that can seem forced. And try to limit the SEO. Jamming SEO keywords into anything is really annoying to a reader.