There's so much noise online now, ads are necessity for me to eventually find something I like. As an example, a couple of months ago I was searching for some

There's so much noise online now, ads are necessity for me to eventually find something I like. As an example, a couple of months ago I was searching for some new summer outfits. Went through Google, Reddit, various clothing blogs, catalogs, etc. but didn't find a lot that I liked. After a week more of targeted ads on Instagram, I was finally able to discover brands that fit my tastes. Unless I'm buying something well-defined like a TV or Airpods, passive exposure via targeted ads has been one of the best ways for me to find something worth purchasing.