Ad impressions pay next to nothing on YouTube, but it does add up to something nontrivial if your videos get millions of views. That's tough to maintain, admitt

Ad impressions pay next to nothing on YouTube, but it does add up to something nontrivial if your videos get millions of views. That's tough to maintain, admittedly. Most creators I'm aware of at least have sponsors for all or most of their videos, many sell merchandise, but there are definitely exceptions in any case. Get big enough -- like Linus Media Group, for example -- and companies will tear down your door to sponsor your videos. I do wonder how much a smaller (say, 50k subscriber) channel gets from shilling for Hello Fresh. I just can't imagine many viewers of Joe's Long-Form Gaming Essay Channel are looking for a meal delivery service or a men's grooming accessory.