I run an eLearning company and Gamification is mostly a gimmick unfortunately even though customers eat it up and it sells good. When asked how it helps, their

I run an eLearning company and Gamification is mostly a gimmick unfortunately even though customers eat it up and it sells good. When asked how it helps, their answer usually can be interpreted as "We do boring stuff and users are forced to interact in the platform so we want to try and make it interesting even though they couldn't care less". One example "Compliance training in orgs".