Not only that, in my experience, the support is fanatical in nature. I often get downvoted and flagged for daring to state the obvious, which is that Apple is p

Not only that, in my experience, the support is fanatical in nature. I often get downvoted and flagged for daring to state the obvious, which is that Apple is positioning itself to become one of the largest companies in the Ad space. It's probably more than just great marketing / PR (at least - of the usual kind).