> They can target you in app store based on your activity on the Kindle app - is that not tracking? It doesn't say that in the article and that's patently fals

> They can target you in app store based on your activity on the Kindle app - is that not tracking? It doesn't say that in the article and that's patently false. Apple does not have access to Amazon's data about your activity in the Kindle app. Can they potentially track you in the Apple Books app? Perhaps, but if you trust what they're saying, you're presented first with an opt-out dialog about ad personalization.