Another post mentioned "Demand Side Platform", which Wikipedia explains like this: https://en.wikipedia.org/wiki/Demand-side_platform https://en.wikipedia.org/w

Another post mentioned "Demand Side Platform", which Wikipedia explains like this: https://en.wikipedia.org/wiki/Demand-side_platform https://en.wikipedia.org/wiki/Demand-side_platform But yeah - I'm totally out of my depth here, and while the Wikipedia articles makes some sense if anyone here wanted to throw out (or suggest) a quick primer on this industry I know that _I_ would learn a lot :)