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> ”Apple is also reportedly taking steps to build its own demand-side platform (DSP) … If true, it would mean that Apple is jumping on the ad tech bandwagon, so
by Reason077 4y ago
> ”Apple is also reportedly taking steps to build its own demand-side platform (DSP) … If true, it would mean that Apple is jumping on the ad tech bandwagon, something that it has so far resisted doing.”
Not entirely true: Apple’s iAd platform ran for a few years in the 2010s before being canned in 2016.
- lelandfe 4y agoYeah, I found that to be a very narrow definition of "ad tech." Apple already has campaign management for ads today: https://searchads.apple.com/advanced https://searchads.apple.com/advanced
- FrenchTouch42 4y ago> Not entirely true: Apple’s iAd platform ran for a few years in the 2010s before being canned in 2016 It still exists, was just renamed to Ad Platforms (worked there).
- lupire 4y agoiAd lasted shorter than a Google chat app. It was DOA. When people say "ad tech" now, they mean DSP -- selling their party ads unrelated to the boat company. Apple Store ads are Apple ripping off iOS devs for product placement in its own store, not generic interest-based ads. https://ksmmedia.com/intel/the-apple-dsp/ https://ksmmedia.com/intel/the-apple-dsp/
- deleted 4y ago[deleted]