Subscriptions is what you see all the top tier journalistic sources pivoting towards as hard as they can. But to the sites who based their business on casual us

Subscriptions is what you see all the top tier journalistic sources pivoting towards as hard as they can. But to the sites who based their business on casual users coming in via SEO/Social it will never work. Arguably that's a good thing because it will end the bane of clickbait. But the cycle of clicking news links off of reddit or facebook is already locked in to too many consumers minds. The daily paper newspaper consumption seems ancient to young consumers. Good journalists need to be able to reach all the audiences immersed in social media, but also get them to form a habit of visiting their site directly regularly. Newsletters is a big help, but not a magic solution. Paywalls are popping up everywhere, but it's a real speedbump to acquisition.