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I see they are showing Bruce Willis as the artist that has agreed to have his digital twin be used in video production but a few days ago he denied it himself*

I see they are showing Bruce Willis as the artist that has agreed to have his digital twin be used in video production but a few days ago he denied it himself* Source: https://www.bbc.com/news/technology-63106024.amp https://www.bbc.com/news/technology-63106024.amp

jdoliner 4y ago
Yeah something weird is going on here. My first thought was that Willis has aphasia so maybe he forgot he signed away the rights. But I'm pretty sure the statement came from his rep. Unless they're blatantly ripping him off though they'd have to have permission even to use his likeness promotionally.
- gibolt 4y ago
  It isn't US based, so they are likely blatantly ripping it off with no permission to get eyes on their company. There are unlikely to be any legal ramifications. The less likely possibility is that they did get rights, but look so shady that the rep can't confirm it is legitimate without a blow to credibility.
espadrine 4y ago
> Willis's agent told the BBC, "Please know that Bruce has no partnership or agreement with this Deepcake company." A charitable assumption would be that Deepcake thought it found a contact with someone pretending to be Mr Willis’ agent, but that was an impostor. Considering that the statement they think they got from Mr Willis has the same grammar approximations as the rest of the website, I find it unlikely it was actually from him.
- divan 4y ago
  Perhaps they talked to another Bruce Willis deepfake via zoom thinking it's real Bruce. So meta ironic.
  - andy_ppp 4y ago
    Deep cake Inception if you will...
teawrecks 4y ago
Hah, as I was reading Bruce Willis' statement on deepcake's site (that didn't seem like technical vocab a Hollywood actor would use) I was wondering "man, it would be too good if they just ripped off his likeness for this and he had nothing to do with it."
squarefoot 4y ago
We have seen pretty much everything during the last years, so I can easily figure a situation in which another company made a better deepfake and contacted Deepcake pretending to be the real Bruce Willis, so that they acquired the rights from a deepfake instead of the real actor.
- Nevermark 4y ago
  Or they created a deep fake of Bruce Willis and licensed his likeness from ... it. This is going to change the whole face (heh!) of identify theft.
matt3D 4y ago
I don't seem to understand the confusion here. Deepcake paid Bruce Willis for a one time project (that telecom ad). The news then seemed to fabricate that he has signed off his likeness in some sort of long term contract. It was later established this wasn't the case, but that still doesn't mean he didn't engage in the previous work.
- 6gvONxR4sf7o 4y ago
  But his agent said he has no relationship with the company.
  - matt3D 4y ago
    No current relationship with the company
    - 6gvONxR4sf7o 4y ago
      That’s not how it was phrased.

jdoliner 4y ago

Yeah something weird is going on here. My first thought was that Willis has aphasia so maybe he forgot he signed away the rights. But I'm pretty sure the statement came from his rep. Unless they're blatantly ripping him off though they'd have to have permission even to use his likeness promotionally.

gibolt 4y ago
It isn't US based, so they are likely blatantly ripping it off with no permission to get eyes on their company. There are unlikely to be any legal ramifications. The less likely possibility is that they did get rights, but look so shady that the rep can't confirm it is legitimate without a blow to credibility.

espadrine 4y ago

> Willis's agent told the BBC, "Please know that Bruce has no partnership or agreement with this Deepcake company." A charitable assumption would be that Deepcake thought it found a contact with someone pretending to be Mr Willis’ agent, but that was an impostor. Considering that the statement they think they got from Mr Willis has the same grammar approximations as the rest of the website, I find it unlikely it was actually from him.

divan 4y ago
Perhaps they talked to another Bruce Willis deepfake via zoom thinking it's real Bruce. So meta ironic.
- andy_ppp 4y ago
  Deep cake Inception if you will...

teawrecks 4y ago

Hah, as I was reading Bruce Willis' statement on deepcake's site (that didn't seem like technical vocab a Hollywood actor would use) I was wondering "man, it would be too good if they just ripped off his likeness for this and he had nothing to do with it."

squarefoot 4y ago

We have seen pretty much everything during the last years, so I can easily figure a situation in which another company made a better deepfake and contacted Deepcake pretending to be the real Bruce Willis, so that they acquired the rights from a deepfake instead of the real actor.

Nevermark 4y ago
Or they created a deep fake of Bruce Willis and licensed his likeness from ... it. This is going to change the whole face (heh!) of identify theft.

matt3D 4y ago

I don't seem to understand the confusion here. Deepcake paid Bruce Willis for a one time project (that telecom ad). The news then seemed to fabricate that he has signed off his likeness in some sort of long term contract. It was later established this wasn't the case, but that still doesn't mean he didn't engage in the previous work.

6gvONxR4sf7o 4y ago
But his agent said he has no relationship with the company.
- matt3D 4y ago
  No current relationship with the company
  - 6gvONxR4sf7o 4y ago
    That’s not how it was phrased.