Great question, this is essentially trying to solve the trilemma of creators: building reach by cracking algos, retaining relavence in ever changing content for

Great question, this is essentially trying to solve the trilemma of creators: building reach by cracking algos, retaining relavence in ever changing content formats and monetization (ads or otherwise) Drawing an analogy from movies where MCU gets made for theatre format and smaller independent movie for OTT format, creators would also need to diverge in their engagement and monetization paths. Someone like Joe Rogan may build large audience in big platform to build different monetization model whereas a creator creating content for D&D enthusiasts would depend on building strong community driven monetization model. My bet is that most of the creators would fall in the latter category who are trying to force fit their content to be relevant on larger platforms which is sub-optimal. As long as they get a chance to bring audience out of the bigger platforms to engage their audience in a format of their liking & create an experience for them, they stand a better chance of monetization. That is the bet I have taken in my start-up. The idea is to create an ecosystem of tools that help content creators engage with their smaller set of audience who are willing to pay for the content. Keep the whole experience as seamless as possible to make the experience exceptional. This still does not solve for the discoverability problem for which they have to still rely on larger platforms. The idea is to give as many tools as possible to help creators once they have identified audience who are willing to pay the creator and give them a better fighting chance. My 2 cents on this.