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See I think fees for stuff like this aren’t a bad thing because it makes it harder for spam and BS to get through. The problem is that the company has to be rea
by IgorPartola 4y ago
See I think fees for stuff like this aren’t a bad thing because it makes it harder for spam and BS to get through. The problem is that the company has to be really truly good about their matching algorithm to make it work. Here is the issue:
Say the company charged $1 per first contact you make with a person. They can then show you people most likely to respond to help you get your conversation going ASAP and give you the highest value for your money. Or they could instead keep giving you poor matches so that you keep paying over and over. As far as they are concerned, the minute you fully engage with someone, assuming you are monogamous, you will not be a client for them for 6-18 months or whatever the length of an average relationship is in your demographic. But as long as your matches are mediocre (enough engagement to keep you going but not enough for you to get off the app), they can keep making money.
This is where hookup apps could do a lot better than lifetime partner apps: a hookup app will have repeat business with this pricing model and will actually do better in terms of expectations but a LTR app will lose you soon as you find a suitable candidate.
The alternative is 100% free apps which mean that bots have a zero cost to be bots and so you can run as many of them as you want. It is a problem of the commons in a way: soon as a certain percentage of bots spoils your interactions with the app you have no reason to come back.
Small rant: Bumble IIRC shows you most popular people in your area if you are on the free tier. These are almost guaranteed to not match with you and might not even be online having been overwhelmed by the attention. But if you pay, they’ll first show you people who have actually liked you, you know the ones recently online and ones you can swipe right on to start talking. This is the wrong incentive though makes them money in the short term.