2 ms·
> Sure we can, but more importantly, why the hell was money put towards _THAT_ question At a complete guess: because there's money in it. The study may have be
by lucozade 4y ago
> Sure we can, but more importantly, why the hell was money put towards _THAT_ question
At a complete guess: because there's money in it. The study may have been quantifying the increased likelihood that homosexual couples are TWINKy (two incomes no kids). A demographic that is well known (in marketing circles) to have more disposable income than average. In the UK the phenomenon was known as the pink pound [0].
[0] https://en.wikipedia.org/wiki/Pink_money https://en.wikipedia.org/wiki/Pink_money