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Kim's whole business is doing paid promotions to her Instagram followers-- typically $250k-$500k per promotion. Turns out that's illegal for securities, unless
by Meekro 4y ago
Kim's whole business is doing paid promotions to her Instagram followers-- typically $250k-$500k per promotion. Turns out that's illegal for securities, unless you disclose how much you got paid. If she'd added a footnote to her post, she would have been fine-- maybe something like "The brilliant folks at EthereumMax paid me $250k to bring you this message."
Such a footnote wouldn't have hurt the ad's effectiveness. There were news articles at the time warning people not to take investment advice from Kim Kardashian[1], but that didn't seem to deter people.
[1] https://www.thedailybeast.com/why-is-kim-kardashian-hawking-a-sketchy-new-cryptocurrency https://www.thedailybeast.com/why-is-kim-kardashian-hawking-...
- HeyLaughingBoy 4y ago> illegal for securities, unless you disclose how much you got paid Since she certainly has "people" who know this and advise her, I can only assume that they thought that doing this would reduce the effectiveness of the advertising. Someone made a judgement call (heh!) and decided that the expected fine, if prosecuted, was less than she'd make from the promotion.