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> How can good content be monetized in a way that allows it to remain independent and not succumb to warping its content to feed that monetization? How can it b
by banannaise 4y ago
> How can good content be monetized in a way that allows it to remain independent and not succumb to warping its content to feed that monetization? How can it be audience driven instead? Is such a thing even possible? Right now good monetization strategies beget bad content.
I don't think such a thing is possible in present society. As you kind of get to, there are two audiences: The people for whom your content is useful, and the people for whom your platform can make money. Appeasing the latter will invariably ruin your content, but their financial resources dwarf the former's, and they're more than happy to use those resources, since the result is that they end up with more.
You would need to create an ecosystem that rewards public good more than private capital. To do that, you would have to start with an enormous amount of capital, and be willing to essentially give it away.
In theory, that's what government is for. In practice... not so much.
(edit: my cat submitted this post half-finished. I've completed it now.)