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But there’s no free lunch. If businesses realize there is a 0% ROI to ad spend due to all the traffic being bots, they will stop buying ads. At which point sit
by from 4y ago
But there’s no free lunch. If businesses realize there is a 0% ROI to ad spend due to all the traffic being bots, they will stop buying ads. At which point sites will just migrate to a subscription model.
- netr0ute 4y agoThat's the endgame! Then websites will have to compete for your dollars, and the cream will rise to the top.
- Viliam1234 4y agoIf businesses actually had the ability to correctly calculate ROI to ad spend, we wouldn't be talking about ad fraud.
- hedora 4y agoWouldn't the incompetent businesses keep buying ads, helping them eliminate themselves from the market?
- otabdeveloper4 4y agoNo. Ads will be inserted server-side. Like in the old days of print magazines and TV.
- from 4y agoIt's possible to block TV ads: https://next.taiv.tv https://next.taiv.tv. Taiv is a startup for bars and restaurants that uses a model which basically detects when there are sudden color shifts and lets them insert their own ads or get paid to insert someone else's ads. Although I don't know how you'd block print ads unless you had some kind of AR headset that blacked them out.