Consumers almost universally hate artificial industry lock-in though. I think it's pretty telling that the platforms that have endured either belong to a major

Consumers almost universally hate artificial industry lock-in though. I think it's pretty telling that the platforms that have endured either belong to a major publisher that can lock their catalogue behind the store, or are financed by another revenue stream. Epic in particular basically forced their way in by using Fortnite/Unreal money to fund a combination of price dumping and exclusivity agreements.