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To me it feels like companies have these ad budgets, and just feel the need to spend, spend, spend without measuring any sort of ROI. Example, almost every GM
by hnburnsy 4y ago
To me it feels like companies have these ad budgets, and just feel the need to spend, spend, spend without measuring any sort of ROI.
Example, almost every GM commercial these days are for EV cars\truck that you cannot even buy, some you cannot even put down a deposit or the "pre-order" is meaningless (like refundable $100 for the Lyriq, but no specs, colors or pricing has event been announced). It is like GM needs to spend its marketing budget no matter what.
- from 4y agoI think for bigger brands like Coca-Cola it becomes harder to measure. Because it’s not like you see an ad for Coke Zero on Facebook and order it right away, whereas you might if there was a new company with a cool new product. That’s why they run “awareness ads” to make sure they stay in people’s heads but I don’t think anyone knows exactly how effective those are.
- lofaszvanitt 4y agoThey have specific goals to spend x amount on y product every month. SO that is not a mystery. Also, there are video game sales of 10s of millions where only 10% ever finish the game. Yet the next version has the same mechanics and sales are higher and still 10% finish the game. Interesting...
- darkcha0s 4y agoI run a startup that heavily relies on ads, and I can tell you for sure that we spend and measure ROI in detail. We have metrics that tell us exactly how much we need to spend to convert a user into paying user, so that we can budget ourselves accordingly; I think most low/mid tier companies do this. Of course, when you look at real giants, its a different story as the ROI is harder to measure.