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> Kardashian included “#AD” at the bottom of the post in 2021, according to the SEC. Despite that, the SEC said investors weren’t made aware of her being paid f
by nailer 4y ago
> Kardashian included “#AD” at the bottom of the post in 2021, according to the SEC. Despite that, the SEC said investors weren’t made aware of her being paid for the ad.
Yes they were - not thinking a social media post with '#ad' is an ad is akin to thinking the TV ads are just made by actors that like the products.
- the_lonely_road 4y agoWoah this is a pretty meaty part of the allegation because I 100% would assume that would be good enough to inform your audience that it was an add. Especially given how small a tweet is, how can you reasonably say that a consumer read the content of the tweet but did not read the #ad part? Twitch streamers are paid to play games all the time. It was one of their large revenue streams. They very rarely if ever mention that it is an ad, but they put in their title #ad exactly like this accusation. Obviously the SEC is unlikely to care bout streamers shilling video games to children, but seems like that could be a problem in the future.
- reaperducer 4y agoIANAL, but I believe the "#ad" requirement is from the FTC. The SEC may have a higher bar, since this is securities-related. Just like putting "#ad" on Tweet promoting medicine wouldn't fly with the FDA.