Their popularity was because of aggressive marketing and sponsoring from USR, rather than being technically better than the competition. In the 1990s loads of S

Their popularity was because of aggressive marketing and sponsoring from USR, rather than being technically better than the competition. In the 1990s loads of Swedish BBSes had small USR advertisement blurbs on their login screens as thanks for the discounted hardware. The push even made it all the way into the elite boards (invite-only warez BBSes). Source: I ran two BBSes in the 90s and spent a few years co-sysoping a large elite board along with doing a lot of "modem trading" (slinging warez between boards).