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Usually there's a magic pixel that you embed on the checkout success page or a callback you invoke. I suppose people could cheat, but if your ad never converts
by abofh 4y ago
Usually there's a magic pixel that you embed on the checkout success page or a callback you invoke. I suppose people could cheat, but if your ad never converts, the network has no incentive to run it.
- Nextgrid 4y agoThis has major privacy and GDPR implications though.
- deleted 4y ago[deleted]
- robertlagrant 4y agoSuch as?
- bigbillheck 4y agoI don't think ad companies care too much about that.
- Nextgrid 4y agoThose who implement the tools from the ad companies are responsible for their GDPR compliance - you don't get to offload the blame somewhere else.
- kritiko 4y agoThis is why all websites have big cookie consent modals that appear before you can view content now. Most people just accept all. (And even when doing that, things like Apple Tracking Transparency have broken fingerprinting for a lot of adtech.)
- Nextgrid 4y agoNone of those consent modals are compliant. GDPR compliance requires those modals to make it as easy to decline as it is to accept, and not skew the choice via a pre-ticked checkbox or making one option more prominent than the other. Which again reinforces my point that nobody is interested in seriously enforcing the GDPR.
- BeFlatXIII 4y agoAlso, how effectively can the GDPR be enforced on companies with zero European assets? They can say “stuff it” when the fines are levied. Will the EU force blocking at the ISP level?
- Nextgrid 4y agoRealistically it doesn't matter because: 1) the biggest offenders do have EU-based subsidiaries which can be fined. 2) nobody bothers sufficiently enforcing it even against EU-based offenders, so no point talking about outside-EU enforcement for now.