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> If ad blocking really became a significant problem, the next big change I suspect is server-side ad network integration for ad serving. I'm surprised that's
by xani_ 4y ago
> If ad blocking really became a significant problem, the next big change I suspect is server-side ad network integration for ad serving.
I'm surprised that's not already the case. Well, not that surprised, it's a business where at least one of sides is scum and server-side makes it a hell lot easier to cheat
- doliveira 4y agoWe've been really lucky so far that most marketing departments don't seem to interact with the core codebase when it comes to injecting ads, they just get a Tag Manager and can inject as many ads as they like.
- fguerraz 4y agoThe problem with server side ad insertion as you call it is the lack of accountability. It gives way too much power to the publisher: they want the ad money and therefore have all the incentives to commit fraud. At the moment, having the ad distributed by a third party and a ton of other third party JS in the browser allow all parties involved to cross check each other. The bot problem would be way worse with server side.