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Somewhat offtopic, I'm curious about this "nobody reads the 2nd page" meme... I find myself reading pages 2-5 quite often, because page 1 just didn't give enou

Somewhat offtopic, I'm curious about this "nobody reads the 2nd page" meme... I find myself reading pages 2-5 quite often, because page 1 just didn't give enough results, and I doubt I'm that much in a minority ? (I'm talking about actual generalist searches, not people that use a global search engine as a replacement to bookmarks or directly searching, for instance, Wikipedia.)

mjevans 4y ago
I imagine that each additional page presentation is exponentially less likely to be reached and considered a 'reputable' result by someone normal. If I'm looking for a specific issue I'll sometimes try out things as deep as 10 or more pages of search results if nothing on the first 100 ish hits selects the issue, but then only if I can't think of any keyword variations to use that might get me a better result match. I don't expect the average user to go even remotely that far.
daanlo 4y ago
Source: https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/ https://www.sistrix.com/blog/why-almost-everything-you-knew-... TLDR: on the second results page, each result gets <1% click through rate. So it‘s not nobody, but statistically speaking not very many.
- kqr 4y ago
  That's not how statistics work. I consider myself a frequent visitor of the second results page, but even for me the CTR of the results on the second page are < 1 %, because I almost always find the thing I want on the first page. The question ought to be "conditional on not finding the result on the first page, how likely is the user to go to the second page versus balk, or re-try a different query?" I'm fairly confident that number is higher than 1 %, but I don't have the data.
  - MonkeyMalarky 4y ago
    Or alternatively, a number "significantly less than 1%" is still massive when multiplied by the number of searches google gets.
- BlueTemplar 4y ago
  But how much is this affected by my caveat inside the parentheses ?
dboreham 4y ago
I always read the 2nd page because the 1st is all SEO crap.
smeagull 4y ago
There are types of queries that people discount. Navigational queries for instance, that essentially use Google as a spellcheck + DNS. And many queries that are solved with 0 visits, thanks to the information being pulled out from the wiki, or giving up and rephrasing the query. After those, then yes, most queries will be answered by the first page. It's what retrieval is optimized for.

mjevans 4y ago

I imagine that each additional page presentation is exponentially less likely to be reached and considered a 'reputable' result by someone normal. If I'm looking for a specific issue I'll sometimes try out things as deep as 10 or more pages of search results if nothing on the first 100 ish hits selects the issue, but then only if I can't think of any keyword variations to use that might get me a better result match. I don't expect the average user to go even remotely that far.

daanlo 4y ago

Source: https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/ https://www.sistrix.com/blog/why-almost-everything-you-knew-... TLDR: on the second results page, each result gets <1% click through rate. So it‘s not nobody, but statistically speaking not very many.

kqr 4y ago
That's not how statistics work. I consider myself a frequent visitor of the second results page, but even for me the CTR of the results on the second page are < 1 %, because I almost always find the thing I want on the first page. The question ought to be "conditional on not finding the result on the first page, how likely is the user to go to the second page versus balk, or re-try a different query?" I'm fairly confident that number is higher than 1 %, but I don't have the data.
- MonkeyMalarky 4y ago
  Or alternatively, a number "significantly less than 1%" is still massive when multiplied by the number of searches google gets.
BlueTemplar 4y ago
But how much is this affected by my caveat inside the parentheses ?

dboreham 4y ago

I always read the 2nd page because the 1st is all SEO crap.

smeagull 4y ago

There are types of queries that people discount. Navigational queries for instance, that essentially use Google as a spellcheck + DNS. And many queries that are solved with 0 visits, thanks to the information being pulled out from the wiki, or giving up and rephrasing the query. After those, then yes, most queries will be answered by the first page. It's what retrieval is optimized for.