At least now more true than ever though. David recommends taking a more tangible approach. We might not get away with pie-in-the-sky stuff in this economy anym

At least now more true than ever though. David recommends taking a more tangible approach. We might not get away with pie-in-the-sky stuff in this economy anymore. Maybe I just wasn't clear. What I got from this article was the very simple "Get Real" concept. No need to focus on intangibles until you have the only tangible that matters: your product. I agree this concept is so "basic" but if this article is making top page, perhaps we still have some more beating to do?