People's appetite for risk has always been very variable. Too much appetite is dangerous but too little just gets people nowhere because sacred shitless they do

People's appetite for risk has always been very variable. Too much appetite is dangerous but too little just gets people nowhere because sacred shitless they do nothing. Just like during war you can only be bothered by bombs falling on your town and risking to destroy your home for so long. Eventually people get used to the risk as a way to stay sane. I'm not certain what's the right way to do it but this has to be taken into account.