It was a good plan executed too quickly. First price increase to make mail less attractive, then split the companies down the road, then get rid of your part wi

It was a good plan executed too quickly. First price increase to make mail less attractive, then split the companies down the road, then get rid of your part with mailing DVDs completely and then truly become the Netflix company you want to be. The only thing they seemed stupid about was how fast they could execute those steps. They did it too quickly and it unnerved customers and investors.