Sounds like blackberry and nokia back then when iPhone was released? If they're not on board the train for the future trend right now, won't they get left behin

Sounds like blackberry and nokia back then when iPhone was released? If they're not on board the train for the future trend right now, won't they get left behind? I'm not a management guy so I don't know, probably there are a lot of consideration happening and they surely have some strategy, whether it's right or not we'll see